Auto Service Advisor Sales Tip: When selling auto repair service, don’t skip steps.

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— ATI provides automotive service advisor coaching to thousands of service writers and service advisors every week. Selling automotive repair service is more than just diagnosing a problem and writing up a ticket. Service advisors can make or break an auto repair shop’s profitability. As George Zeeks, Coach and Team Leader at Automotive Training Institute (ATI) explains in this video, there are four parts to every auto service sale: Value, Need, Relationship, and Urgency. When you skip a step, you put the sale at risk. You’ll also find us on Facebook ( and Google+ (

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