Trust Scale Walkthrough – Motley Fool “Stock Advisor” Sales Page

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In this video, you will discover…

How to change a direct promise into an implied one, which gives you increases in both desire and belief at the same time.

What “the fool” should have said after their headline to dramatically boost their sales copy’s persuasive power

How to turn 3 paragraphs into 1 sentence for maximum impact

How to add urgency with nothing more than a caring heart and a 30 day guarantee

How to connect an idea to add belief to your claims

How to properly write a headline that leads into bullets (this technique practically forces your reader to read the first bullet)

What words you should avoid using in your copy

And more…

To download the book mentioned in this video, go to

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